We take it for granted that young people represent the future as they are portrayed as a generation that "has it all". Audience development programs usually target segments concentrated on sociodemographic extremes. Consequently, we promote experiences for children, developing new audiences, and we create programs especially for elder people who are critically exposed to situations of vulnerability that are increased today by COVID-19. But where does the is youth population stands? Could these be one of the most relegated social groups in contemporary society? What views should we consider as cultural spaces and which are the recommendations in developing projects with these audiences?

Julia Isabel Flores Dávila

Mexico

Sociologist

As a sociologist, she develops her research in the fields of political sociology, sociology of culture; public opinion, and methodology of social research. She works at the Institute of Social Research of UNAM and as a professor of the undergraduate and Bachelor's Degree in Political and Social Sciences at the same university. Julia has also taught courses at other higher education institutions in Mexico and abroad. She has served, in multiple positions in the context of UNAM as well as in projects for the development and design of surveys, addressing, among others, the National Survey of Political Culture (2003 and 2005) The National Youth Survey 2005, The National Survey of Practices and Cultural Consumption (2004) and the National Reading Survey for CONACULTA (2006). She also participated in the three national surveys of Constitutional Culture in Mexico and coordinated and designed the research "Social Perceptions of INEGI" 2018. She is the author of various articles and books on these topics, among the most recent are: "National Survey of Values ​​of Youth 2012 ”and“ Youth and political participation in Mexico ”(2013).Ha desarrollado su investigación en los campos de la sociología política, sociología de la cultura, opinión pública y metodología de la investigación social. Es investigadora del Instituto de Investigaciones Sociales de la UNAM y profesora del Posgrado y la licenciatura en Ciencias Políticas y Sociales de la misma universidad. Julia también ha impartido cursos en otras instituciones de educación superior en México y en el extranjero. Se ha desempeñado, en múltiples cargos en el contexto de la UNAM, así como en proyectos de desarrollo y diseño de encuestas abordando entre otras, La Encuesta Nacional de Cultura Política (2003 y 2005), La Encuesta Nacional de Juventud 2005, La Encuesta Nacional de Prácticas y Consumo Cultural (2004) y la Encuesta Nacional de Lectura para el CONACULTA (2006). Participó también en las tres encuestas nacionales de Cultura Constitucional en México y coordinó y diseñó la investigación “Percepciones sociales del INEGI” 2018. Es autora de numerosos artículos y libros sobre estos temas, entre los más recientes se encuentran: Encuesta Nacional de Valores de Juventud 2012 y Jóvenes y participación política en México (2013).

Roberto Flores Salgado

Arica, Chile

Professor and writer

He is a teacher and writer in the city of Arica. In 2010 he won first place in the contest of the Innovative Teachers Network (Educarchile), which led him to represent the country at the Latin American Forum of Innovative Teachers, in Panama City. In 2013 he was named by the Mineduc one of the "100 great teachers for Chile" and in 2019 he obtained a scholarship for literary creation from the Ministry of Cultures, Arts, and Heritage. He currently works at the Pablo Neruda Bicentennial High School: which belongs to the Chinchorro Local Public Education Service in the XV Region. The school has an enrollment of 630 high school students. Roberto will speak about the development and methodology of the Neruda Siempre Contigo Bicentennial radio project, which he has promoted since the confinement in the country began. This radio initiative arises from the urgent need to stay in touch with his students during the quarantine period, where he faced the problem of internet access.

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